When we first built a website, we were very proud! It was a great achievement for us to put our business online. It must be a great achievement for you too. Congratulations! Now as you celebrate, there’s just one more thing you need to do, and perhaps keep doing – to grow your website traffic or, in simpler terms, to get as many people as possible visiting your website. Here’s how to do it:
Nobody (except you) knows that you have a website for your business yet, you need to tell them. To start with, tell your customers, family and friends about your site.
We are talking about being found on search engines like Google and Yahoo! here. And how do you ensure that? Don’t mind, it will happen soon enough; not that it just happens, we ensure it does for every website we create.
Keep your website content fresh to give visitors a reason to come back. Otherwise, they’ll get bored of seeing the same thing every time.
Post a link to your site on Facebook, Twitter and/or LinkedIn while your site is new and whenever you update your content. The greater your social network, the more people you’ll reach hence the more people are likely to visit your website.
This is a feature we could add to your website. A blog allows you to share fresh elaborate information with your customers on your website from time to time, without involving your web designer. This fresh information keeps them getting back to your site.
A Facebook like button works in a pretty good way. When a visitor to a site clicks on it, his/her friends on Facebook are notified that so and so likes this and that on their timelines. If these friends are interested in what the notification features, they follow the link and get to the site. We can add this feature to your website for free if you hired us to create your website.
Drop a link to your site when you post to forums or comment on articles; you could even use it as your signature. Leave a trailing mark everywhere you go.
This is another feature we could add to your website. Visitors to your site enter their email addresses which you use to contact them on what’s new, at the same time providing a link back to the site for more information.
Swap links with other websites that have a similar audience as yours. If you sell electrical appliances, for example, swap links with one who repairs them. The benefit is mutual.
There are many sites that offer pay-per-click advertising, the most popular being Google AdWords. As the name suggests, you only pay when someone clicks your ad to view your website. Try it to drive targeted traffic to your website.
With this, you can be sure to grow your website traffic, and you know what that means to your business. The ball is in your court.
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